I'm Bradley Nichol
Digital Marketing Expert
I'm Bradley Nichol
eCommerce Digital Marketing
I have over 7 years of online marketing and business experience, starting in 2008 with the successful development of Book Nation.
Most recently I've helped to build and manage inspiredwallpaper.com, a new B2C commerce channel for a B2B manufacturer that supplies wallpaper under three well known brands Crown, Coloroll & Vymura.
Location: Leyland, Lancashire, UK
I'm well versed in various strategies it takes to build successful eCom stores, including operations, customer service and marketing.
Using strategy planning structures from SOSTAC to RACE, I can build a digital marketing strategy to achieve SMART objectives.
Whether I'm working with a team or with agencies, I have successfully managed digital marketing tactics to drive revenue growth.
SEP 2015 - PRESENT
Inspired Wallpaper / Blackburn
I project managed the build and launch of Inspired Wallpaper, a new B2C wallpaper site built on the Magento platform. Since the launch in 2016 I've managed the marketing and successful grown the revenue 400% YOY using a mixture of channels; SEO, PPC and affiliates.
JAN 2015 -SEP 2015
Brooklyn Trading Ltd / Manchester
Working with the Head of eCommerce, I devised the ongoing digital marketing strategy to drive incremental sales across own website, eBay and Amazon sales channels. My team and I drove traffic increase using SEO, email marketing and social media.
I also project managed a new Magento website build that contributed to a 50% increase in conversion rates.
DEC 2013 - DEC 2014
Cook Fire & Security Ltd / Preston
An autonomous position to manage the build of a new eCommerce store using Magento, to supply fire and security products B2B. Alongside the eCom build, I also re-built the companies service website using WordPress. I ensured strong website navigation and hierarchy across both websites to achieve page 1 rankings on key commercial terms.
Mar 2014 - JUNE 2015
Institute of Direct and Digital Marketing
To build on my existing Digital Marketing knowledge, I studied with the IDM and completed a year long diploma that covered the whole range of DM. From strategy to tactics, and emerging trends.
2006 - 2008
University of Huddersfield
I studied Interactive Multimedia at University that covered modules such as web development, graphic design, 3D animation and programming.
Todmorden High School, 6th Form College
A - Levels completed:
- Resistant Materials
- Business Studies
Brad is one of the most diligent and knowledgeable E-Commerce Managers I have had the pleasure to work with. He has his finger on the pulse of the latest developments in E-Commerce and is constantly looking for opportunities to optimise and grow our online presence.
Head of eCommerce
If you would like to discuss working with me, please use any of my contact details below.
0787 055 2906